This course will develop student’s knowledge and understanding of the global marketing environment through key concepts, and tools, and theory.  The course challenges you to think critically about global competition.  Specifically, the course is designed to provide you with:

  • Familiarity with the problems and perspectives of marketing across national boundaries and within foreign countries;
  • An understanding of consumer similarities and differences outside the home country;
  • The analytical ability to make marketing decisions concerning all parts of the marketing mix (product development, branding, promotion, pricing, and distribution);
  • Competence in researching trade laws and regulations in other markets;
  • Knowledge of global analytical frameworks and tools; and
An understanding of the current strategies of major global firms